Strategic Analysis of the Economy of Higher Art Education in Iran and Proposing Sustainable Development and Dynamization Strategies

Document Type : Original Article


1 Master of Arts in Art Economics, Imam Reza International University Mashhad, Iran

2 Associate Professor, Faculty of Media and Communication, IRIB University, Tehran, Iran


Objective: Attention to economic dimensions is one of the most important factors for the success the field of art. The purpose of this study is strategically analysis of the economic status of higher art education in Iran with emphasis on postgraduate education and providing appropriate strategies.
Methods: Based on the status quo, the strategic issues in this area identified in 45 propositions and analyzed in the framework of the PESTEL strategic model. In order to prioritize the strategic issues system, a questionnaire provided to 30 specialists in strategic cultural, artistic, economic and higher education studies. After analyzing the responses, the Maxi-Max method used to prioritize the strategic issues system.
Results: Finally, 11 strategies provided to realize the dynamic economics and sustainable development in higher education with emphasis on postgraduate education as following: 1. Institutional-functional independence of academic centers. 2. Effective interaction of university art centers with economic and industrial sectors. 3. Planning courses in university centers of art with the labor market. 4. Adopting a financing approach based on inbound economy of the university. 5. Informing about the functional importance of the entrepreneurship. 6. Use of new technologies in order to generate income. 7. Use of the existing capacities in the informal course of education and artistic skills. 8. Creating an innovative environment for entrepreneurship activities. 9. The establishment of higher education institutions and research centers of the economic arts and entrepreneurship. 10. The establishment of supportive and facilitating laws. 11. Standardization of Entrepreneurship in the laws of staff attracting
Conclusion: Facilitating the movement of university art centers from the current situation towards the University of Art Entrepreneurs requires the expansion of management structures and policy-making of the country as the main stakeholders of the higher education system.


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